Crafting perfect
An ode to New Zealand’s passion for burgers
sponsored content with Angel Bay
For New Zealanders, a burger is not just a meal; it’s an experience. From the crisp lettuce to the sizzle of the patty, every element plays a crucial role in crafting that perfect bite.
We enjoy them at barbecues, family gatherings, and especially when they support a meaningful cause….
A recent poll by Angel Bay and Stuff has revealed the deep-rooted love New Zealanders have for burgers - and our favourite way to eat them.
And the survey showed it’s all about the classics.
Toasted bread tops the list at 45%, with brioche and soft bread also favoured. Lettuce (85%), cheese (81%), tomato (74%), onions (74%), and pickles (65%) dominate the fillings, adding crunch and freshness.
Mayonnaise is the preferred sauce at 54%, while 87% chose red meat patties, highlighting love for hearty, traditional tastes. Fries are the top side at 71%, with wedges and kumara also popular.
Kiwis favourite burger style revealed
Based on the survey results , the ultimate Kiwi burger would be:
- Bread: Toasted bread
- Protein: Red meat patty
- Vegetables: Lettuce, cheese, onions, tomato, and pickles
- Sauce: Mayonnaise
- Side: Fries
A legendary collaboration
Angel Bay, known for its high-quality beef, lamb, and veggie products, has captured New Zealand’s passion for burgers perfectly this year - with their limited-edition Smoky Barbeque Beef Patties. In conjunction with co-creator canoe athlete Dame Lisa Carrington, the patty is a unique offering - combining sports, food, and national pride.
An iconic New Zealand sports legend, Dame Lisa brings a fresh perspective to the mouth-watering collaboration.
Her love for barbeque cooking and Angel Bay’s quality products combined to create the bold, smoky flavour. The patty’s bespoke dark colour is a nod to our black-clad sporting legends flying the flag for New Zealand this year, making each burger a symbol of support for our sporting heroes
"Given Angel Bay had previously only partnered with chefs and foodie personalities, I was excited to break new ground,” Dame Lisa says.
“Collaborating with brands like Angel Bay provides me with a creative outlet, and the opportunity to support a charity close to my heart gave this partnership added depth.”
Dame Lisa’s favourite way to eat it involves: a toasted brioche bun, pickles, mayonnaise, fresh iceberg lettuce, and caramelised onion.
"Burgers are so versatile and tasty – you really can’t beat a good one,” she says.
Mouthwatering burger suggestions
The Jalapeno Popper
Smoky beef and kumara
The kiwi-as burger
Kiwis helping kiwi
The limited-edition Smoky Barbeque Beef Patties also stand out for another reason.
By donating $1 from each pack sold to the ‘Save the Kiwi’ charity, Angel Bay and Dame Lisa are helping to protect our iconic national bird.
Every purchase supports the critical conservation efforts for this endangered species.
"It’s important we help kiwi to thrive because if we don’t, these birds will disappear entirely from Aotearoa," Dame Lisa says, highlighting the significance of the collaboration.
Add a touch of legend to your next burger night, and make a real difference to New Zealand.
Savour the flavours curated by Dame Lisa Carrington with Angel Bay’s Smoky Barbeque Beef patties, and know that each bite helps make a real difference in the fight to save our national icon.
Ensuring these Smoky Barbeque Beef Patties are on your shopping list not only promises a delicious meal but also contributes to making a real difference.
Available now for a limited time at all good supermarkets.
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