History, culture, and K-pop

A rich history

Coming from a comparatively young country, it's always captivating for New Zealanders to venture somewhere where centuries-old history and traditions are still so accessible to anyone who wants to explore them. There are myriad ways to experience South Korea’s rich past—UNESCO World Heritage sites, ancient temples, and museums that weave tales of resilience, artistry, and identity. 

The stunning Gyeongbokgung Palace, nestled in modern Seoul, offers visitors a glimpse into Korea’s regal past and there are plenty of opportunities to get hands-on with history like participating in traditional tea ceremonies, sampling foods with historical significance, staying overnight in a Buddhist temple, or even dressing in hanbok (traditional attire). 

You can explore prehistoric settlement sites, remnants of ancient kingdoms, and if you’re keen to venture out of the cities and into smaller traditional villages, you’ll find many elements of everyday life that have remained unchanged for thousands of years. 

If you’re there at certain times of the year, cultural festivals are the most immersive and magical way to really experience the heart and soul of this country.

The heart of K-Culture

South Korea’s pop culture has, clearly, taken the world by storm—Squid Game, Parasite, K-pop idols, K-dramas, we love it all. For fans of the screen, Seoul is a mecca of iconic filming spots, studios, and shopping opportunities.

Bustling districts like Hongdae and Gangnam are famous for their energetic live music and vibrant street art—while themed cafes and VR spots offer visitors a taste of the excitement and quirky madness of Korean entertainment.

Outdoor music festivals are popular in Spring, Summer, and Autumn, where the next big sensations await discovery by locals and, eventually, the world.

Then there’s the world famous K-beauty scene, full of premium skincare products and holistic beauty experiences. Peruse cosmetics shops and sample the latest in Korean skincare and makeup, or, for a complete wellness reset, step into a jjimjilbang (Korean bathhouse) for a relaxing escape with heated pools, saunas, and lounges (why don’t we have these everywhere in New Zealand?). There are also entertainment facilities like game arcades, karaoke booths and PC bang (internet cafes) in many!

A fusion of tradition and modernity

One of the most fascinating aspects of a trip to South Korea is the way the ancient melds so seamlessly with the ultra-modern. 

Cultural fusion is at its best, and perhaps most obvious, can be found in Seoul, where cutting-edge architecture cosies up alongside ancient Buddhist temples, like it’s the most natural thing in the world. 

Visit the futuristic Dongdaemun Design Plaza or the sprawling markets of Myeong-dong, and then unwind at a nearby traditional teahouse. From vibrant nightlife and neon-lit streets to the tranquillity of ancient shrines, it’s an inspiring blend of the old and the new, and you can move from one to another so easily within the same day—or hour! 

Korea’s temple-stay programs mean you can immerse yourself temporarily in monastic life—a crazily serene contrast to the urban rush nearby. Whether sipping on a meticulously brewed cup of traditional tea or marvelling at Korea’s advancements in tech and design, the country’s harmony of past and present is one of its most enchanting qualities.