Made for real life
Driving the way we live
sponsored content with BAIC
There’s a particular kind of New Zealand life that rarely makes it into car advertising.
The reality is usually less polished.
A coffee balanced between school bags. Wet football boots in the back seat. Long rural roads. City traffic. Last-minute supermarket runs. A quick escape for the weekend. The constant movement between work, family, friends and everything else life throws at us.
We’re just getting on with it.
And yet, within all that ordinary movement, there’s something distinctly Kiwi. The way we adapt. The way we make things work. The way life can shift from practical to beautiful in a matter of minutes.
One moment it’s a work call parked outside a dairy.
The next it’s sunset somewhere unexpected.
That’s the thinking behind Built For Us - a sponsored content production with BAIC.
From Matt Chisolm's 'chaotic' day to day in Central Otago to Hayley Holt's urban realities. They're reflective of all Kiwis balancing family, work, travel or reinvention.
Because driving isn’t only about the big cinematic 'roadie' moments.
It’s about everything in between - and about how we really live.
The unpredictable rhythm of Central Otago high-country life
Matt Chisholm, on swapping Auckland noise for something quieter but 'chaotic'
New BAIC B30
There's always more than one road.
For those who demand to live the fullest life, a new kind of versatility is ready to meet you there: the all-new BAIC B30. With a powerful turbocharged petrol engine and an advanced petrol-hybrid powertrain. More space, more utility, more value.
New BAIC X55 SUV
Built for where life takes you.
Experience the perfect blend of style, performance, and innovation with the new BAIC X55. This modern SUV delivers exceptional comfort and advanced technology features, designed for the Kiwi driver who demands both reliability and sophistication.
Built with Shorthand