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In a world of mass production, the art of craftsmanship is one to be cherished.
With precision and accuracy afforded by both the latest technology and reverence for knowledge and tradition, the true craftsperson can make things of the highest quality that deliver on both beauty and performance.
EVERY DETAIL, EVERY VEHICLE
In Japan, the word Takumi refers to a craftsperson who is unrivalled in their field of expertise. It’s a concept applied to artisans who have been honing their senses and level of skill over decades, and to be called Takumi comes with both great honour and responsibility.
It’s the same thorough and considered approach that Lexus integrates with every vehicle they produce.
Takumi is at the heart of everything Lexus does, and that is why Lexus uses the precision and skills of real Takumi masters to help deliver the unrivalled quality in every Lexus vehicle.

TRUE MASTERY
They say it takes 10,000 hours to become an expert. Lexus requires 60,000 hours of craftsmanship to become a Takumi master.
The famous Takumi attention to detail is everywhere in the Lexus sphere, from the beautiful hand-sanded paintwork, to the assembly of electric motors, to the leather seats inspired by the traditional Japanese quilting technique of ‘sashiko’.
The masters work together with advanced technology to create exceptional vehicles, using their highly trained senses to detect even the most minute imperfections.
The Takumi can see marks on paintwork invisible to the untrained eye and possess hearing that tunes an engine with surgical precision.
Training and education are key to becoming a Takumi master and the Lexus Tahara Plant has a dedicated room where workers can attend lectures and test their skills and dexterity.


LEADING CRAFTSMANSHIP
The world is changing and people are making greener choices.
Lexus' commitment to quality and smart use of cutting-edge technology always ensures the Lexus team are recognised worldwide as purveyors of timeless elegance and performance. Now, in a head-turning design for a new era, they are making their mark by crafting their first battery electric vehicle, the UX 300e.
Created to evoke the original fun of driving in the city, the vehicle stands as the ultimate example of practicality, technology, and luxury, meaning you can go all-electric without the compromise.
Sharing the striking looks of all UX models, it opens up a new, luxurious, and stylish way to experience the world, all while being kinder to it.

The iconic spindle grille
The iconic spindle grille

The rear blade and lighting
The rear blade and lighting

Plenty of well thought-out luggage space in the UX300e
Plenty of well thought-out luggage space in the UX300e
STUNNING DESIGN
The distinctive design of the UX 300e is a masterclass in style.
It’s all there, from the dramatic Lexus ‘signature spindle grille’ at the front, to the sleek and sporty silhouette and aerodynamic 18-inch alloy wheels, giving a refreshing new perspective on electric car mobility.
The rear is stylishly constructed with a blade lightbar that creates a continuous line of illumination and, when combined with the L-shaped design at each end, gives the UX 300e a sharp, futuristic look.
The interior is just as exciting, inspired by the traditional Japanese concept of ‘engawa’, or the harmonious melding of indoor and outdoor spaces. It’s an idea most evident in the driver’s seat, where the instrument panel appears to continue through the windscreen into the bonnet.
Clever and thoughtful details are everywhere: the centre console wireless charging tray; the larger luggage space than the UX hybrid electric vehicle; the central speaker in the cabin that feeds back the natural acceleration sound of the EV motor; and the Head-Up display that projects a range of frequently checked information on the lower windshield glass.
WORLD CLASS PERFORMANCE
When you press ‘power’ and grip the steering wheel, the electrified approach across the whole vehicle becomes apparent.

Under the bonnet the UX 300e is powered by an advanced electric motor and when you push down on the accelerator you feel the instant torque, giving you swift linear acceleration and confident cornering.

A 54.35kWh lithium-ion battery has an approximate driving range of 360km**– perfect for the city and beyond – and can be charged to 75 per cent in about 50 minutes via a 50kW DC charge station.


Every element of the driving experience has been electrified - from the smoothness of the drivetrain (with Drive Mode Select) to the heated steering wheel, power adjustable front seats with heating and ventilation functions, power sunroof and rear privacy glass.
ADVANCED SAFETY
With all the production overseen by a Takumi master, the vehicles are not only about aesthetics.
The same painstaking approach is taken with all aspects of the vehicle, especially the safety.
The UX 300e is equipped with the latest Lexus Safety System+, which includes a Pre-Collision system, Lane Tracing Assist, Dynamic Radar Cruise Control, Adaptive High-beam System and Road Sign Assist.
The Pre-Collision system with Autonomous Emergency Braking uses a radar sensor and a camera to determine whether a frontal collision with another vehicle is imminent, warning you with an audio and visual alert if necessary. It will also automatically apply the brakes if these warnings are ignored
The Blind Spot Monitor (BSM) uses radar sensors to detect vehicles present in the driver’s blind spots and Dynamic Radar Cruise Control also helps make driving safer by keeping a constant pre-set distance between you and the vehicle ahead on the open road.
And when it’s time to park, you can use the Parking Support Brake. It features Intelligent Clearance Sonars at the front and rear of the vehicle and at low speeds these will automatically apply the brakes if they sense a collision with a stationary object is possible.
Other safety features include: 5-Star ANCAP safety rating, reversing camera, panoramic view monitor.






SEAMLESS TECH AND CONNECTIVITY
Just as it takes a long time to become a Takumi master of craftsmanship, so too are countless hours devoted to research and testing to make the UX 300e a tech-leader. And it’s all for a good cause – you.
The UX 300e uses innovative technology to make your life that bit more enjoyable and to create an easy connectivity between you and your vehicle.
Apple Carplay and Android Auto are integrated into the UX 300e, allowing you to navigate functions effortlessly through a 10.3-inch display. Podcasts, audiobooks, as well as crucial navigation and communication methods, have been put literally at your fingertips.
How you experience your favourite music is important too, and a 13-speaker Mark Levinson premium audio system that creates a stunning concert-like soundtrack for the tunes that make you happiest.








There is a saying that once you get people inside a Lexus, they sell themselves.
Discover the style, luxury and high performance of Lexus electrified and the new UX 300e today.
RRP NZ $79,900 incl. ORC
Vehicle RRP excludes any NZ Government Clean Car Programme rebate.
Each Lexus vehicle comes with a 4 year unlimited-kilometre warranty.
The UX 300e also comes with a 8 year or 160,000km* electric drive motor high voltage battery warranty (*whichever occurs first under normal conditions).
**Driving range is based on tests under controlled conditions and are provided for comparison purposes. Actual results will vary depending on factors such as vehicle usage and operating conditions. You should not expect that the exact driving range figures will be achieved in real world driving conditions.
