Powering Perfection

With New Zealand’s urban and city escape lifestyles, hybrid vehicles offer greater efficiency that we all crave. Hybrid-driving offers hassle-free motoring – and the reliable, forward-thinking approach to driving that Kiwi motorists need. 

The Prius, Toyota’s iconic trailblazer, has been at the forefront of hybrid driving since its global launch in 1997. The instantly-recognisable car has catalysed a revolutionary shift in the auto industry. 

And more than 20 years later, Toyota continues to lead in its field. 

The latest generation of Prius continues its innovative journey, combining hybrid efficiency with sleek design and an improved driving experience, perfect for New Zealand roads.

Our design and engineering teams reimagined what this iconic hybrid vehicle could be. We are thrilled that the World Car jury was equally captivated by the stunning design. — Mark Young, Vice President, Toyota New Zealand.

Powering perfection

After two decades of innovation, the Toyota Prius stands out as a symbol of technological prowess – and remains a leader in the revolution of hybrid technology.

Toyota reports that over 20.3 million Prius hybrids have been sold worldwide, reducing CO2 emissions by around 162 million tonnes – outlining how they’ve spearheaded the movement for viable alternatives to petrol and diesel engines.

Catering to diverse driving needs, the Prius now offers both Plug-in Hybrid (PHEV) and Hybrid Electric (HEV) powertrains.

Available in New Zealand as a Signature Class ‘near new’ vehicle, Prius’ new generation models represent a fusion of advanced technology, sleek design, and performance.

Opting for the Plug-in Hybrid model means accessing an impressive electric-only range of between 87-105km (when on optional 17-inch wheels), perfect for daily commutes and errands without a drop of petrol.  And when not on electric-only range, the car smartly swaps to hybrid mode.

With a robust 164 kW maximum power and a swift 0-100 km/h acceleration in just 6.7 seconds, the new Prius excels in performance.

The HEV version delivers the reliability and efficiency that Prius drivers rely on, offering a seamless, self-charging hybrid experience. There’s no need to plug it in, as when in petrol mode it charges the engine battery.

Both models come equipped with cutting-edge technology, ensuring a comfortable and stylish journey, every time.

A stunning, tech-laden cabin has all the luxury comforts expected for a modern drive

The Z grade boasts a 12.3-inch Infotainment System (8-inch in the G & U grades) that meets Kiwi navigational and entertainment needs.

Advanced technology includes the Toyota Teammate Advanced Parking system, which takes the stress out of parking, and the Panoramic View Monitor - which provides a clear view of the car’s surroundings.

Assistive tech also includes a power back door, adaptive high-beam system and heated steering wheel for comfort.

With wireless phone charging, Apple CarPlay, and Android Auto, staying connected on the go has never been easier.

Luxury features for a Kiwi lifestyle

The new Prius isn’t just about efficiency, it’s a car that seamlessly integrates luxury into the daily routines of New Zealand drivers.


The Z grade model features an Auto Slide-Away and an 8-way power-adjustable driver’s seat with heating and ventilation, ensuring optimal comfort.

The panoramic roof further enhances comfort by letting natural light into the cabin, enhancing the sense of openness and connection to the environment – very apt for a car synonymous with hybrid-tech.

But it’s not just about comfort.

Advanced technology includes the Toyota Teammate Advanced Parking system, taking the stress out of parking, and the Panoramic View Monitor - which provides a clear view of the car’s surroundings.

And with wireless phone charging, Apple CarPlay, and Android Auto, staying connected on the go has never been easier.

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The front

  • Stunning frontage includes Adaptive High Beam Lights
  • Auto Slide away and sporty 8-way power adjust driver’s seat heating and ventilation
  • 7” Digital Dash & Multi Informational Display | Wireless phone charging with Apple CarPlay and Android Auto | 12.3” Infotainment System (audio display) on Z Grade

The midsection

  • A stunning award-winning exterior design gives instant appeal 
  • Impressive leg room and a panoramic roof provide a spacious feeling
  • Incredible driver assist safety features include digital rearview mirror option, Safe Exit Assist, and Toyota Teammate Advanced Parking

The rear

  • Eye catching design and sleek curves
  • Roomy, practical and stylish with a large boot and great leg space
  • 19” Alloy Wheels on the Z grade option

Driving desirability

The 5th generation Prius is more than a vehicle; it's a statement. Its sleek, sporty design has been turning heads around the world, earning the prestigious 2024 World Car Design of the Year award—a testament to its bold new exterior styling.

Inside, the Prius continues to impress. The Z grade has a 12.3-inch Infotainment System (8-inch in the G & U grades) that meets all Kiwi navigation and entertainment needs.

The wireless charging slot keeps devices powered up, while the digital rear-view mirror provides a crystal-clear view of what’s going on behind the vehicle, even in low light.

The panoramic roof and adaptive high beam lights are not just functional – they also add a touch of luxury that makes every journey feel special.

And with features like Safe Exit Assist and 19-inch alloy wheels on the Z grade, the Prius offers a driving experience that’s both secure and stylish.

Book your test drive today

The new generation Prius represents more than just a car – it's a lifestyle choice. Since its debut in 1997, the Prius has continued to evolve, adapting to the changing needs of drivers worldwide.

Perfectly suited for Kiwi lifestyles, the Prius combines luxury features and advanced technology and is offered as a ‘near new’ Signature Class vehicle with low kilometres.

Ready to see for yourself? Embrace hybrid-tech. Visit your nearest Toyota store and experience how this pioneering vehicle can become part of your life.

Book a test drive today and discover why the Prius is the ideal choice for New Zealand roads.
Visit the Toyota-website to find a store near you.