Making
brand
impact
Making
brand
impact
ABOUT
Stuff's Content Studio is the award-winning commercial storytelling arm of our business.
Building on our reputation as the nation's most-trusted news organisation, we're perfectly positioned to marry your brand with the right audience through innovative, engaging and award-winning omni-channel content.
WHY US
A trusted environment
Renowned for our in-depth award-winning reportage and lifestyle content, Kiwis in their millions turn to Stuff platforms to be engaged, informed and entertained
Impactful Storytelling
Stuff's Content Studio crafts award-winning, informative, inspiring and relatable multimedia content about the interesting people, places, events and ideas of today
Unparalled Reach
As New Zealand’s biggest digital platform, and with more than 48 newspapers and magazines, we're hyper-local and reach every corner of Aotearoa
Award-worthy integration
Mazda and Stuff tackle PHEV misconceptions for SUV range
Mazda needed to outline their SUV range and dispel outdated notions about PHEVs with Kiwi drivers.
Candid wellness conversations score big with Clinicians and Stuff
Stuff and Ensemble worked with Clinicians on this relatable two-part series across video, print and digital
Stuff introduces powerful storytelling format to combat New Zealand hearing loss
To reshape the conversation around hearing loss, Triton Hearing partnered with Stuff for a highly successful award-winning integrated campaign that disrupted norms and affected real change.
Stuff and The Chemist Warehouse reach 3 million Kiwis with bespoke publication
Leveraging Stuff’s reach and scale, local audience and community insights combined with award winning storytelling to connect The House of Wellness with over three million Kiwis monthly.
Immerse yourself
Engaging visually-led storytelling
The crown jewel in Stuff's storytelling crown, our deeply engaging premium long-form articles enjoy incredible dwell.
Give your brand the halo effect of a beautifully-told story in New Zealand's most trusted publishing environment.
Premium interactive longform articles/ hubs
Shattering the shadows
New Zealand's horrifying abuse in care told through survivors' stories
The ripple effect
A Child Fund drive to help Solomon Islands kids have access to clean water
Cinematic Brilliance
Exploring how Poor Things revived art-house cinema, with Disney. And a very special Ensemble event.
A New Zealander’s guide to discovering Korea’s charm
Our stunning travel piece with Visit Korea shone a light on a vibrant county that is so much more than Seoul.
Get Creating: transforming school breaks
Warehouse Stationery and Stuff partenered for this holiday activity programme.
Where style meets the gift of sight
Fusing fashion and fundraising with Specsavers and Stuff social
It's time to build your modern life
A multi-year content partnership with James Hardie
Protecting our furry friends
Paddy Gower gets into Animates' move to ban the sale of fireworks
The rise of the KiwiSaver warriors
Using NZ's biggest saving scheme for good, with Pathfinder
The Family FUNdamentals
An epic and engaging parents and kids video and game series across digi and print, with Pascall
Entering Food and Wine Country
Bringing Hawke's Bay to life with immersive content
Power, Money, Security
Empowering and relatable personal finance discussions for women in Aotearoa
Sustainable style
Shining the light on Wellington's incredible fashion scene, with Ensemble Magazine
Mapping a recovery
Rebuilding a post-pandemic APEC economy - how a virtual NZ conference holds the key
Lessons in resilience
Part two in our inspiring series with Kellogg's Nutrigrain star athletes. Through setbacks and roadblocks, grit and determination perservere. Part one here
Girls in motion
New Zealand's young women are at a confidence disadvantage when it comes to sport. In this inspiring series we worked with Sport NZ to empower girls to be active, any way they want
Mastering Excellence
A content series with luxury auto brand Lexus, bringing to life the philosophy of excellence that permeates everything, from service, to showroom, to build.
Building Digital Dynamos
In the wake of Covid and isolation of NZ's most vulnerable, Stuff partnered with ASB on a campaign to help enable digital-savvy seniors.
Unforgettable Fiji
Helping Kiwis say "Bula" to international experience and adventure again, we worked with Tourism Fiji to bring to life stunning holiday opportunies.
Doing business differently
A video, print, digital and TikTok content series with host Arrun Soma, looking at sustainably-minded NZ small businesses, and how BNZ supports them.
Every step counts
A video, print, digital and radio content partnership with Mediaworks on ways to navigate the Cost of Living Crisis and how ASB is there to help.
Watch
Video-led storytelling
Video-led storytelling has the immediate ability to transport viewers into the experience.
From stunning visuals to expertly crafted soundscapes, video brings characters and scenes to life in a way that text and audio alone cannot - and has become a powerful tool for engaging and captivating audiences.
Whether it's a short case study series, a how-to guide, scripted entertainment, or a shoppable experience, incorporating video into your content mix can elevate your messaging and leave a lasting impression on your audience.
Video-led storytelling
Cruise the Pacific Coast Highway
Travel influencers Dane and Stacey test out the new Cupra on a stunning stretch of NZ coastline.
Keeping the passion alive for SME owners
A premium video and content series with NZ SMEs championing less work, more life, with Xero. This series also included a double page print spread, with QR code back to the premium 'home' article.
Supporting immunity and wellbeing all year round
A video series with Thomsons on making lifestyle choices to support better wellbeing and reduce stress. The content was created with Ensemble magazine, part of our Stuff family.
Championing NZ's 'real' influencers
The Ministry of Education wanted to highlight the importance of teaching. We led a nationwide call for NZ to name it's favourite teacher - and crowned a deserving winner
Your Tomorrow and Your Place
In this innovative omni-channel production with Westpac we created a dual video and content series for the KiwiSaver and First Home Buyers teams to enable Kiwis to get ahead financially
The Family FUNdamentals
With comedian Cori Gonzalez Maceur, we created a video and Tik Tok series for Pascall, encouraging milennial parents to connect with their kids through 10 minutes of fun each day. 7 fun things to do with your kids | Saying 'yes' to your kids | TikTok here and here
Listen
Audio-led storytelling
Audio-led storytelling offers an intimate experience, immersing listeners in a story with sound.
With expert soundscapes, comforting music and interesting characters, audio can bring stories and senses to life in a different way.
Incorporating audio-led storytelling, such as a podcast, sound bites or music, can enhance your storytelling and captivate your audience.
Audio-led storytelling
The cooling winds of Matariki
In this immersive article with Tourism New Zealand, encouraging Aotearoa to reconnect at Matariki, we integrated the haunting soundscape by Grammy award-winning Māori instrumentalist Jerome Kavanagh.
Readers were able to listen and feel as they scrolled through the content, bringing the power of words and a sonic experience together.
Empowering Kiwi women with finance
A five-part podcast with host Michelle A'Court, empowering Kiwi women with personal finance.
Featuring special guests from the fashion, entertainment, banking and charity worlds in New Zealand and beyond, Power Money Security is powerful, funny and frank look at financial wellness for all women.
Interact
Tech-led storytelling
Tech-led content offers interactive and immersive experiences that go beyond traditional forms of storytelling.
From quizzes, to polls, to interactive maps, to shoppable experiences which let readers let users purchase products directly from the story, immersive interactive experiences offer a hands-on approach to exploring content.
Easily digestible, our tech-led content is a great way to have your audience lean-in, interact, and be educated in the process.
Tech-led storytelling
The ultimate five-day roadtrip around Fiordland
Integrated interactive maps to drill down into hidden regional gems are part of our year-long partnership with Tourism New Zealand.
The ultimate summer guide to Wellington and Wairarapa
Interactive galleries from each featured region/ city are also part of the partnership covering North to South.
Kiwis rank their favourite Christchurch experiences
Content Studio's 'smart content' option allowed digital readers to rank their favourite ChChNZ adventures. We then published the results in print.
Could this modern twist knock Pineapple Lumps off its throne?
Polls are a great way to gauge audience insights. This playful article for Pascall pitted Pineapple Lumps against.... Peach.
Could you escape this burning home in three minutes?
Fire and Emergency New Zealand tasked us with engaging Kiwis to understand just how quickly a house fire can take hold. The result, an innovative beat-the-timer quiz and smart video. Three minutes is all you have.
Test your 'cost of living' knowledge
Quizzes are an important way to educate or tackle tricky subjects. We worked with Christmas Box to highlight the cost of living crisis for Kiwis to help those less fortunate.
Get the look: easy shortcuts to chic hair styles
Shoppable videos allow readers to purchase or learn more directly from their viewing experience. In this premium long-form partnership with Tresemme, we once again teamed with our Ensemble family for a bespoke photo and video shoot.
The Great Kiwi Colour-in
Though Stuff is renowned for its investigative journalism we have a playful side. As part of our Pascall Family FUNdamentals series, we created fun quizzes (here and here), and this incredibly original interactive colour-in tool to bring parents and kids together.
Back to school essentials, all in one place
Shoppable themed articles/ listicles are a valuable way for brands to connect with an audience. Readers are able to click-through directly to order product. In this Back-To-School article for Warehouse Stationery, we were able to inform parents of all 2023's school 'must-haves.'
Read
Print-led storytelling
Sometimes a perfect print article which mixes the right words with stunning imagery makes as much impact as the shiniest, most-engaging tech-based content.
Our print articles and features are designed to be savoured and enjoyed - often as a companion to our other digital or video offerings.
Print-led storytelling
Sunday magazine Full Page
Sunday Star Times Full Page
Sunday Star Times Full Page
Your Weekend Full Page
NZ House and Garden Double Page Spread
Our premium publication NZ House and Garden and its high-end audience was the perfect recipe for a stunning double page spread with Greenlea Butcher Shop.
Sunday magazine Double Page Spread
In our BNZ series with our Ensemble whanau, profiling sustainably-minded small businesses doing greats things in New Zealand, we brought to life the inspiring story of luxury natural scent maker Abel with an impactful double page spread in Sunday magazine.
Sunday Double Page Spread, with QR code
Small businesses support has been an important cause for Stuff as New Zealand navigates a post-pandemic world. In this print article we made good use of Kiwis' new-found use of QR codes to link back to our interactive Why We're In It, which championed using digital tools to help SME owners stress less.
Look
Image-led storytelling
A single image has the ability to capture a moment and convey a feeling, story, or message in a way that words alone cannot.
From capturing candid moments to highlighting a product's features, visual-led content can be used to tell a story in a way that is both and impactful and memorable form of storytelling.
Image-led storytelling
Combatting climate change with everyday choices
In this extensive content series with EECA, we undertook original photoshoots all over New Zealand to bring to life ways Kiwis can do their part for climate change.
Championing the alternative Rich List
In this original photo and content series with Skoda, which ran over two years, we profiled Kiwis balancing what 'success' looks like, on their terms, with four double page spreads in Sunday magazine and two digital articles. The second series - The Good Life Guide - was relicensed by Skoda for use on their own website.
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